[Asia Economy Reporter Song Hwajeong] Mirae Asset Daewoo announced on the 9th that the assets of direct customers, who are non-face-to-face trading clients, have surpassed 15 trillion KRW.


With the increase in market trading volume this year, domestic stock assets increased by about 3 trillion KRW, and assets in overseas stocks, pension assets, and financial products increased by about 1 trillion KRW, resulting in a rise from 11 trillion KRW at the beginning of the year to 15 trillion KRW, an increase of approximately 4 trillion KRW.


In particular, overseas assets grew significantly, increasing about 103% from approximately 340 billion KRW at the beginning of the year to about 700 billion KRW, and direct pension assets nearly doubled from 105 billion KRW to around 210 billion KRW. Domestic assets increased by about 31%, and financial products and other products grew by about 36%.


Since its integration in 2017, Mirae Asset Daewoo has steadily prepared for digital transformation and the untact (non-face-to-face) era. In 2017, the company established a ‘Digital Finance’ organization to spread digital culture within the company and systematically manage direct customers, resulting in the number of direct customers growing about twofold from 590,000 at the beginning of 2017 to 1.17 million recently.


A representative from Mirae Asset Daewoo stated, "Mirae Asset Daewoo is dedicated to continuously researching user convenience through non-face-to-face channels to provide easier and more convenient financial experiences, as well as developing customized services through artificial intelligence (AI). We plan to continue leading the digital finance market through the restructuring of asset management services."


To provide convenience to customers amid the increase in trading volume, Mirae Asset Daewoo is offering real-time quotation cost support and trading commission coupons through an overseas stock exchange-traded fund (ETF) expert event until the end of this month (limited to the first 1,000 participants each). Additionally, a Super Deal promotion allowing daily prize draws for customers investing in domestic and overseas investment products is ongoing throughout the year.



Detailed information about the events can be found on the Mirae Asset Daewoo website, Home Trading System (HTS), Mobile Trading System (MTS), and customer center.


This content was produced with the assistance of AI translation services.

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