Binggrae 'VIVACITY' Launches New Diet Product 'Slimcare Night'

[Asia Economy Reporter Choi Saeng-hye] Binggrae's health functional food brand Vivacity announced on the 8th that it has launched a new diet product, 'Slimcare Night.'

Vivacity is a health functional food brand targeting urban women in their 20s and 30s. After launching Gumi Jelly and Stick Jelly last year, the brand introduced 'Slimcare Night,' focusing on diet and stress management to expand its product line. The main ingredient used in Slimcare Night, Coleus forskohlii extract, is recognized for its functionality in helping reduce body fat. Coleus forskohlii is a herb used in Ayurveda, a traditional Indian health therapy dating back 4,000 years, and has gained attention as a functional ingredient patented in the US, Europe, Canada, and other regions.

Another main ingredient, L-theanine, induces alpha waves that promote relaxation, helping to relieve tension caused by stress. With increasing interest not only in physical health but also in mental health, the product is designed to help manage stress that occurs during dieting.

Slimcare Night is released in two types: V Line and Aqua Blue. Both types use Coleus forskohlii extract and L-theanine as main ingredients. V Line additionally contains pumpkin concentrate powder and Centella asiatica extract as sub-ingredients, while Aqua Blue includes fish collagen and hyaluronic acid as sub-ingredients, allowing consumers to choose products according to their preferences.

This content was produced with the assistance of AI translation services.