Hyundai Motor-KSTM Complete Pilot Service of Community Mobility 'Shuckle'... Full-Scale Business in Second Half
Service Enhancement and Regional Expansion Scheduled for the Second Half of This Year Before Full-Scale Business Launch
[Asia Economy Reporter Kim Ji-hee] Hyundai Motor Company, together with KST Mobility, concluded the pilot service of the ride-pooling mobility 'Shuckle,' which has been underway since February.
Shuckle is an on-demand mobility service that picks up and drops off passengers at their desired locations within a service area of approximately 2 km radius. Although ride-pooling is prohibited under the current Taxi Development Act, the project by Hyundai Motor and KSTM was designated as a demonstration exception under the ICT Regulatory Sandbox by the Ministry of Science and ICT last November, enabling the pilot operation of Shuckle.
Starting the pilot service in Jingwan-dong, Eunpyeong New Town, Eunpyeong-gu, Shuckle was conducted for three months targeting up to 400 residents. Through 15,041 calls, 17,439 people used the service, with a total of six vehicles operating 69,526 km (an average of 755 km per day).
The maximum daily calls reached 389, with 436 passengers onboard. Notably, both the number of passengers and call frequency steadily increased toward the latter part of the service, with 2,836 people riding Shuckle vehicles in the final week. The most frequent user made a total of 193 calls during the service period.
The main purposes of use reported by service members were grocery shopping, commuting to and from school, and hospital or bank visits, in that order. Despite multiple passengers with different destinations riding together, Hyundai’s self-developed ‘AI-based real-time optimal route generation’ technology and modified 11-seat Solati vehicles achieved high satisfaction. Shuckle analyzes real-time travel demand based on artificial intelligence to dispatch vehicles on the most suitable routes, accurately predicting waiting and arrival times to minimize passenger inconvenience.
Another feature was operation with strict quarantine measures and designated seats spaced widely apart. Actual users cited ‘fast travel to desired destinations,’ ‘safe and friendly service,’ and ‘comfortable vehicle interiors’ as major factors contributing to convenience, comfort, and safety during travel.
Hyundai and KSTM plan to advance solutions such as optimal route generation technology and vehicle services based on data and know-how accumulated during the pilot service and proceed with the full-scale project in the second half of the year. The service area will be expanded through consultations with the Ministry of Land, Infrastructure and Transport and local governments during the full-scale project.
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A Hyundai Motor official said, “Through the Shuckle pilot operation, we provided convenient and free movement within the community and confirmed its potential as a daily mobility service. Hyundai Motor will continue to connect various modes of transportation to ensure seamless mobility as a smart mobility solutions provider.”
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