KOTRA Hosts Online Korean Products Exhibition for Southeast Asia and Oceania

[Asia Economy Reporter Suyeon Woo] KOTRA announced on the 8th that it held an online Korean Excellent Products Exhibition for Southeast Asia and Oceania.

The event, which took place over two weeks starting from the 25th of last month, featured participation from 128 domestic small and medium-sized enterprises (SMEs) as well as 181 buyers recruited from 15 overseas trade centers including Bangkok, Hanoi, Singapore, and Sydney.

As it has become difficult for companies to participate directly in overseas exhibitions due to the novel coronavirus disease (COVID-19), KOTRA is responding by promoting excellent products through videos online and conducting influencer marketing simultaneously. After online promotion, the next step involves video consultations and support for entry into distribution networks.

At this Southeast Asia and Oceania online product exhibition, domestic SMEs showcased a variety of consumer goods popular locally, including food, beauty products, baby products, daily necessities, healthcare items, and pet products.

Baby product manufacturer Company A stated, "We mainly received help in producing promotional videos for our products," adding, "We expect this to be a new opportunity to discover new buyers."

This Southeast Asia and Oceania online Korean Excellent Products Exhibition was held for the second time following the event in China last April. In June and July, exhibitions targeting buyers from the CIS, Japan, and South Asia regions will be held, with product categories expanding from consumer goods to information and communication technology (ICT), parts, and equipment.

KOTRA held an online Korean Excellent Products Exhibition in Southeast Asia and Oceania to support domestic companies facing difficulties in local promotion due to the novel coronavirus infection (COVID-19). A local influencer in Thailand is promoting beauty products from Korean participating companies through an online live broadcast. Photo by KOTRA

This content was produced with the assistance of AI translation services.