Shinsegae Food's 'Beccia Enubo' Launches 'Premium Bingsu' to Beat the Heat

[Asia Economy Reporter Choi Saeng-hye] Italian restaurant ‘Vecchia e Nuovo,’ operated by Shinsegae Food, announced on the 7th that it has launched three new ‘Premium Bingsu’ menu items to welcome the peak summer season.

The three newly introduced premium bingsu varieties at Vecchia e Nuovo?‘Mango,’ ‘Jeju Malcha,’ and ‘Classic’?are characterized not only by their refreshing qualities but also by preserving the original flavors of the ingredients to the fullest.

The signature menu item, ‘Mango Bingsu,’ uses fresh mango to provide a softer texture and richer juice. The ‘Jeju Malcha Bingsu’ combines the slightly bitter yet deep flavor of Jeju-grown organic green tea powder with smooth fresh cream and sweet red beans. The ‘Classic Bingsu’ features finely shaved ice like snowflakes topped generously with domestic sweet red beans and chewy rice cakes, evoking nostalgic flavors with the unique sweetness and nuttiness of the red beans. Prices range from 16,000 to 18,000 KRW.

A Shinsegae Food representative said, “As the intense heat and mask-wearing due to COVID-19 continue, more customers are seeking bingsu to cool down,” adding, “We hope everyone enjoys a cool summer with our premium bingsu made from carefully selected ingredients, great taste, and appealing visuals.”

Vecchia e Nuovo is an Italian restaurant operated by Shinsegae Food since 2003, currently running eight stores including locations at Shinsegae Department Store Gangnam, Main Branch, and Centum City.

This content was produced with the assistance of AI translation services.