11st Pioneers Live Streaming Culture... This Time Selling 'Kim' with Kim Junho

[Asia Economy Reporter Cha Min-young] 11st announced on the 7th that it will exclusively launch the joint product with Seonggyeong Food, ‘Kim Junho-rang-i Gim,’ and conduct a live broadcast promotion with comedian Kim Junho.

The broadcast will take place simultaneously on the 11st promotion page and Kim Junho’s YouTube channel ‘Eolgankim Junho’ at 1 PM on the 8th. During the broadcast, Kim Junho will introduce the new product and inform viewers about the launch benefits on 11st. Various segments such as ‘Kim Mukbang,’ ‘Won Kim Challenge,’ and ‘Prize Draw’ will be presented to entertain and pique viewers’ curiosity.

The ‘Kim Junho-rang-i Gim,’ introduced for the first time during this broadcast, is a special edition featuring original flavor lunchbox seaweed (32 packs) with a B-grade sensibility comic package, available exclusively on 11st. The price is 9,900 KRW, and an additional 2,000 KRW discount is offered when purchased with a Woori Card.

Customers who become creators themselves by leaving video reviews showcasing their individuality through ‘Kim Mukbang,’ ‘Won Kim Challenge,’ and more will be entered into a draw to win prizes such as AirPods and the ‘Kim Junho-rang-i Gim Edition Box.’ Additionally, all purchasers will receive two packs of Monster Gim Cheese flavor, and the first 100 customers will be gifted Kim Bugak.

Having recently declared its positioning toward video commerce, 11st is successively presenting live broadcast promotions through collaborations with various brands. Following the monthly ‘Beauty Live Broadcast,’ it has now expanded its scope to the ‘Food’ category.

Previously, 11st and Seonggyeong Food achieved cumulative sales of over 7,000 units of ‘Mala-flavored Gim,’ containing mala seasoning, Sichuan pepper, and coriander, marking a first in the food industry.

Kim Najin, a product planner (MD) of the New Product Planning Team at 11st, said, “For young customers, gim is not just a food product but also gaining attention as material for entertaining video content such as ‘Kim Mukbang’ and ‘Kim ASMR.’ We have prepared a unique challenge to introduce the new product through live commerce and attract customers’ interest.”

This content was produced with the assistance of AI translation services.