Philvoid, Launches Fleur Edition with 'Fresh Natural Flower Feel' Intact

[Asia Economy Reporter Yujin Cho] Amorepacific's sensual lifestyle brand Philvoid has launched the new fragrance for the 2020 spring·summer season, the 'Fleur Edition,' inspired by fresh flowers.

Launched in January this year, Philvoid is a brand centered on products that can be used in the bathroom, a space for spending time alone, adding new meaning to the bathroom as a daily time and space.

The newly released Philvoid Fleur Edition consists of three types: Memoire de Fleur, Dare Stair, and Neroli Shower, a special fragrance co-developed with a global fragrance company. In particular, it is available not only as Philvoid's representative product line, shower oil, but also in a new category, body mist.

The shower oil is a non-foaming body cleansing product developed for consumers seeking a unique scent different from others in the high-end body category market, alongside the growth of the niche perfume market. Its rich scent and lingering fragrance remain on the skin for a long time, creating a more sensual shower time through a massage shower enjoyed with fingertips without a shower towel.

The newly introduced perfumed oil body mist envelops the whole body with a rich and sensual scent and a moist oil layer, allowing you to enjoy the subtly lingering fragrance.

The Philvoid Fleur Edition is available on the online shopping malls Amorepacific Mall and W Concept, and from the 18th, it can be purchased at offline stores Sephora Parnas Mall branch, Lotte World Mall branch, and Sephora's official online store.

To commemorate the launch of the new product, a sampling event for the Fleur Edition is being held on the official Philvoid website, and W Concept is conducting a limited-time special exhibition.

This content was produced with the assistance of AI translation services.