HiteJinro, BrewDog Launch Sales of 'Indie Pale Ale' at CU

[Asia Economy Reporter Choi Saeng-hye] Now you can easily enjoy the UK's representative craft beer, BrewDog, at home.

HiteJinro announced on the 4th that it will sell BrewDog's 'Indie Pale Ale,' the UK's No.1 craft beer manufacturer, at the convenience store CU. Only one type of 500ml can, which has high sales at convenience stores, will be sold.

Since signing a distribution and sales contract with BrewDog last year, HiteJinro has been selling through imported beer-exclusive pubs and bars, but reflecting consumer demand to enjoy high-quality craft beer at home, it has started selling at convenience stores.

The Indie Pale Ale to be sold at CU is a pale ale characterized by the fruity aroma of hops such as pear and banana, and the sweetness and nuttiness of malt. Compared to typical ale beers, its aroma is not strong, making it easy for ale beer beginners to enjoy. With a smooth throat feel and an alcohol content of 4.2%, anyone can enjoy it lightly, and it pairs well with convenience store snacks such as fish cake, sandwiches, and sausages.

When Indie Pale Ale was launched in the UK in 2018, it was recognized for its popularity by ranking 8th in total beer sales (based on distribution channels) within 8 months. The price is 9,900 KRW for 3 cans, allowing consumers to taste premium craft beer at a relatively affordable price.

This content was produced with the assistance of AI translation services.