Shinhan Card Unveils New Ad for 'Deep One's Card' Targeting Subscription Economy
Up to 71,000 Points Provided Monthly When Paying for Subscription Economy Services with DeepOneCard
[Asia Economy Reporter Ki Ha-young] Shinhan Card announced on the 4th that it will newly launch a video advertisement utilizing the subscription economy specialized product, the 'Deep Ones Card,' starting this month.
Launched in February this year, the Deep Ones Card is a product specialized for the subscription economy and has been gaining attention in the untact era, where social distancing has become routine due to the impact of COVID-19.
In this advertisement, Shinhan Card presented the word 'mola' (binge) as a characteristic of the subscription economy, where users pay monthly fees to use necessary goods and services. It showed features such as binge-watching entire drama series on the OTT platform Netflix and consolidating unpaid utility bills at the end of the month for one-time payment.
In particular, it emphasized that by registering multiple subscription economy services for automatic payment with the Deep Ones Card just once, users can accumulate up to 6,000 MyShinhan Points monthly on Netflix and receive up to 71,000 MyShinhan Points monthly in total.
This advertisement produced six short videos of 6 seconds each, representing the benefits in digital subscription, rental, and monthly living expenses categories available when using the Deep Ones Card, along with one main video focusing on key benefits.
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A Shinhan Card official said, "This advertisement was planned with the intuitive theme of 'use in bulk, receive in bulk' with the Deep Ones Card, so customers will easily recognize the card benefits. By separating the advertisement targets by service usage channels on digital platforms such as YouTube and delivering optimized videos according to the interests, preferences, and ages of the target audience, we expect to enhance advertising effectiveness."
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