Bodyfriend, May Sales Reach 65.6 Billion KRW... "Record High"
18,000 Massage Chairs and Over 22,000 Units Including Other Items Sold... First Monthly Sales Exceeding 60 Billion Won Since Company Founding
[Asia Economy Reporter Kim Cheol-hyun] Bodyfriend (CEO Park Sang-hyun) achieved its highest monthly sales since its founding in May. Bodyfriend announced on the 3rd that it recorded 57.6 billion KRW in sales from massage chairs alone in May, achieving a record high total sales of 65.6 billion KRW.
The 57.6 billion KRW sales from massage chairs represent a 20% increase compared to the previous monthly record of 49.3 billion KRW in May last year. In terms of units sold, 17,547 units were installed, surpassing the previous best of 15,209 units in May last year. Total monthly sales also increased by 20% compared to the previous record of 54.6 billion KRW in May last year, opening the era of 60 billion KRW in monthly sales.
A Bodyfriend representative said, "The healthcare technology accumulated through research organizations including the Medical R&D Center, and the health improvement effects of massage chairs being proven through clinical trials are reflected in these results," adding, "we will accelerate research and development for customer health."
The Medical R&D Center, composed of medical professionals including specialists in both Western and Korean medicine, directly researches and develops massage chairs and verifies the health benefits of using Bodyfriend products through clinical trials, which is explained as the main factor behind the strong performance.
In addition to the traditional peak season, the prolonged COVID-19 pandemic has increased interest in health and immunity, which also contributed to these results. It is said that many consumers chose Bodyfriend as a gift for their families in May.
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A Bodyfriend representative stated, "The customers' interest in extending healthy lifespan will lead to consumer choices for new products, including the soon-to-be-released medical device massage chairs."
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