Lim Young-woong Effect Hits Hard... Ssangyong Motor Creates Brand Photo Shoot This Time

[Asia Economy Reporter Kiho Sung] Ssangyong Motor announced on the 3rd that it will produce and present a brand photo shoot featuring the unique charm of ‘Mr. Trot’ Lim Young-woong and his first car, the G4 Rexton, as a token of gratitude for customers' support and love.

Titled ‘Rexton X I’m Hero,’ this photo shoot showcases Lim Young-woong’s unexpected charm with monochromatic fashion and the sophisticated urban image of the White Edition of the authentic sports utility vehicle (SUV), the G4 Rexton.

Lim Young-woong, the winner of ‘Tomorrow’s Mr. Trot,’ is the owner and advertising model of the first G4 Rexton White Edition vehicle. According to a Ssangyong Motor official, the advertising copy “Life is just starting to get fun” aptly expresses the second act of his life as a superstar.

Lim Young-woong said, “I am happy to be able to show a different side of myself through Rexton, another connection from Mr. Trot,” adding, “I guess this day has come because I never lost my dreams and have always enjoyed every moment.”

The G4 Rexton, with Lim Young-woong as its model, saw a significant sales increase, with 1,089 units sold in May, a 61% rise compared to the previous month.

The specially produced photo shoot and bromides will be presented starting from the 3rd to customers who sign new car purchase contracts.

This content was produced with the assistance of AI translation services.