Lotte Mart Introduces Unique Israeli Wines

[Asia Economy Reporter Seungjin Lee] Lotte Mart announced on the 3rd that it will sell ‘three types of Israeli wine’.

Israeli wine is an exotic wine rarely seen in Korea, and Lotte Mart is exclusively offering these products among large discount stores.

Israel has a Mediterranean climate, which provides optimal conditions for cultivating grapes for winemaking. Additionally, Israeli wine is recognized for its historical authenticity and is a popular wine exported to more than 30 countries including North America and Europe.

Recently, customer demand for wines from various producing countries has been increasing beyond the traditional French and Chilean wines that make up most of the existing wine market.

In fact, during Lotte Mart’s wine market event held from April 30 to May 13, sales of ‘New Zealand wine’ increased by 191.5% compared to the previous year, ‘Portuguese wine’ by 162.3%, and ‘Argentinian wine’ by 94.7%.

Accordingly, Lotte Mart is selling the ‘Barkan Classic 3 types’ produced in Israel’s Galilee Plateau and Judean Plateau at 27,000 KRW each at 15 stores including Seoul Station and World Tower branches. The ‘Barkan Classic 3 types’ consist of ‘Cabernet Sauvignon’, ‘Merlot’, and ‘Shiraz’, which are red wines characterized by strong fruity aroma and lasting aftertaste.

Jang Sewook, Lotte Mart’s liquor MD (Merchandise Planner), said, “In line with the trend of expanding domestic wine market consumption, we have prepared exotic country wines that are not well known in the domestic wine market,” and added, “We plan to continue efforts so that customers can encounter special wines at Lotte Mart in the future.”

This content was produced with the assistance of AI translation services.