BMW Korea, 25th Anniversary Customer Appreciation Promotion

[Asia Economy Reporter Suyeon Woo] BMW Group Korea announced on the 1st that it will hold customer appreciation promotions, including special financing and warranty promotions, to commemorate its 25th anniversary.

BMW Group Korea offers various benefits such as special financing promotions for young customers interested in the recently launched New 1 Series and New 2 Series Gran Coupe, warranty promotions for Sports Activity Vehicle (X Series) customers, and interest-free installment programs for the 5 Series.

First, when purchasing the BMW New 1 Series or New 2 Series Gran Coupe, customers can use the '25th Anniversary Special Installment Program' that allows vehicle ownership for 250,000 KRW per month. After paying a certain amount upfront at the time of purchase, customers only need to repay 250,000 KRW monthly for 36 months, significantly reducing monthly financing costs.

For the New 1 Series, the upfront payment is about 28% of the vehicle price, and for the New 2 Series Gran Coupe, about 30%. For both models, at the end of the contract, customers can either make a lump-sum or installment repayment of the vehicle's residual value (the guaranteed used car price after 3 years) or return the vehicle.

BMW 220d Gran Coupe

Additionally, customers who purchase the New 1 Series or New 2 Series Gran Coupe using the 25th Anniversary Special Installment Program will receive the 'Full Care Program' as an extra benefit. This service provides free restoration or compensation without any personal expense for body and front glass damage, smart key loss, and wheel and tire damage during the first year after purchase.

The 'X Series Warranty' promotion is also available for buyers of BMW Sports Activity Vehicle (SAV) models. When purchasing any X Series model except X1 and X2 (X3, X4, X5, X6, X7) through a 60-month Smart Operating Lease or Smart Rent, the warranty repair period is extended to 5 years or 200,000 km.

Furthermore, customers purchasing the premium business sedan 5 Series can apply for a 36-month interest-free installment program. After paying 30% of the vehicle price upfront, customers can repay only the principal monthly without interest for 36 months. This program is available for all 2020 5 Series models except the 540i.

Meanwhile, BMW Group Korea, established in 1995 as Korea’s first imported car corporation, has introduced various models over 25 years, striving to provide domestic drivers with the 'joy of driving.' In May, it made history as the first imported car company to unveil the new 5 Series and 6 Series Gran Turismo worldwide for the first time in Korea, continuing various initiatives for Korean customers.

This content was produced with the assistance of AI translation services.