Foodservice Industry Sees Sales Soar with Delivery Services Breaking Stereotypes

[Asia Economy Reporter Choi Saeng-hye] As the prolonged COVID-19 pandemic has led to a surge in contactless consumption, the traditional stereotype of associating delivery only with pizza or chicken is being broken. Recently, the dining industry is expanding its delivery services to include meat, bread, and desserts, which seemed far from delivery, finding new opportunities.

According to the industry on the 31st, stores of the beef specialty restaurant Ichadol that introduced delivery services saw their sales in May increase by about 80% compared to March. The number of franchise stores applying for delivery service introduction is also rising significantly. Ichadol partnered with Baedal Minjok last December to launch delivery services in certain areas. As soon as the service started, delivery demand exploded, and it is now being implemented and expanded to over 100 branches nationwide.

SPC Paris Baguette’s Pava Delivery orders increased more than 15 times in April compared to the previous year. Pava Delivery also operates the ‘Good Bam Box,’ where customers can purchase bread baked the same day at up to a 7,000 KRW discount just before store closing. This service combines ‘Meokbbang Box,’ a delivery-only product randomly composed in stores with price discounts, and ‘Closing Benefits’ (discount sales of products nearing expiration but safe for purchase and consumption). The Good Bam Box is available for purchase between 8 PM and 10 PM. Paris Baguette has recently strengthened its delivery services by introducing the ‘Freshly Baked Bread’ service through the Happy Order app, providing information on bread baking times by store.

In the case of dessert cafe Sulbing, delivery sales in February doubled compared to the same month last year, and convenience store CU’s dessert sales growth rate in the first quarter of this year reached 36.8%. At GS25, after partnering with Yogiyo to expand delivery services nationwide, delivery sales from May 11 to 17 increased 11.9 times compared to the first week of expansion (March 2?8). The number of orders increased more than 13.1 times during the same period.

This content was produced with the assistance of AI translation services.