The Most Desired Luxury Apartment Brand to Live In Is 'Daelim ACRO'

[Asia Economy Reporter Onyu Lim] Daelim Industrial's ‘Acro’ (ACRRO) was selected as the most desirable luxury apartment brand to live in.

According to real estate platform Dabang on the 29th, the results of the ‘2020 Apartment Brand Survey’ conducted from the 6th to the 13th among 7,161 people nationwide aged 20 to 50 showed that Acro ranked first in the ‘most desirable high-end apartment’ category with a response rate of 31.1% (multiple answers allowed).

It was especially popular among the main age group for apartment transactions, those in their 40s and 50s. By age group, the 40-50 age group chose ‘Acro’ (36.7%) as their top pick.

Daelim Industrial’s Acro was first introduced in 1999 and has mainly been applied to high-end residential complexes along the Han River in Seoul, such as ‘Banpo Acro River Park,’ ‘Seongsu Acro Seoul Forest,’ and ‘Heukseok Acro River Heim.’ Last year, Daelim Industrial remodeled the Acro brand, enhancing its value based on big data collected from analyses of global top-tier residential environment trends, Acro residents, and 16,000 Seoul residents, leading the high-end apartment market.

Regarding criteria for choosing apartments, about 40% of respondents across all age groups answered that ‘brand image is important.’ Among those in their 20s and 30s, the second most important factor was ‘design and interior’ (11.9%), followed by ‘materials and construction quality’ (10.8%) in third place, and ‘expectation of price increase’ (10.0%) in fourth. In contrast, for those in their 40s and 50s, ‘expectation of price increase’ (14%) ranked second, ‘materials and construction quality’ (12.1%) third, and ‘design and interior’ (11.1%) fourth.

A Dabang official explained, “As premium apartments in the Gangnam area set new record prices last year, overall interest in ‘high-end brand apartments’ in the real estate market has increased,” adding, “Preferences for apartment brands also showed slightly different patterns by age group.” They continued, “With people in their 30s emerging as the main force in the Seoul apartment market recently, it is now necessary to implement differentiated brand marketing strategies tailored to age and preferences in the apartment market.”

This content was produced with the assistance of AI translation services.