LG Household & Health Care su:m37°, Launches Secret Double Cleansing Balm

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) has launched the one-step cleanser "Secret Double Cleansing Balm" under its natural fermentation beauty brand SU:M37°, which offers both skincare and deep cleansing effects simultaneously.

The Secret Double Cleansing Balm is a balm-type cleanser that provides dual effects from deep cleansing to skincare. It gently deep cleanses skin tired from sunscreen, makeup, and fine dust, and contains Secret Oil, an anti-aging oil that protects the skin barrier, helping to protect the skin and care for dead skin cells even after washing the face.

It offers a powerful cleansing effect as well as a moisturizing and comfortable skincare effect without tightness after washing.

The sherbet-type balm texture melts softly upon contact with the skin, transforming into oil, and when water is added and gently massaged with the hands, it changes into a milky emulsion that cleanses dead skin cells and residual impurities gently without irritating the skin.

Additionally, it includes a dedicated steel spatula that can be magnetically attached to the cap, allowing convenient and hygienic use without using hands.

This content was produced with the assistance of AI translation services.