Busan City Launches Kind Consumption and Sharing Campaign... 'Not Just Donating, But Borrowing, Buying, and Sharing'

Busan City Hall. Busan City has launched a good consumption campaign encouraging people to receive government disaster relief funds and use them for consumption or purchase items to donate, rather than donating the funds directly.

Busan City Hall. Busan City has launched a good consumption campaign encouraging people to receive government disaster relief funds and use them for consumption or purchase items to donate, rather than donating the funds directly.

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[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Busan City has launched a counterintuitive campaign with the message "Receive and Use Well" instead of refusing government disaster relief funds and donating them, as a measure to revive the struggling local economy.


On the morning of the 28th, the city held a joint resolution meeting and donation ceremony for "Good Consumption and Good Sharing" at the city hall's main conference room, attended by about 50 representatives from public institutions, the business community, civic groups, and media organizations.


This campaign encourages active consumption of support funds provided by the government and local governments, such as disaster relief funds, to stimulate the domestic economy, and promotes a "consume and donate" campaign where products purchased from local businesses are donated to neighbors in need.


It was prepared to share and overcome the difficulties caused by COVID-19 among consumers, producers, and vulnerable groups. Since not receiving and donating government disaster relief funds reduces the local consumption effect, the campaign aims to actively receive the funds and boost consumption.


The joint resolution includes initiatives such as the "Good Public Servant Movement" involving prepayment and advance payment, the "Good Entrepreneur Movement" emphasizing corporate social responsibility, the "Good Consumer Movement" encouraging the use of local products and traditional markets, the "Good Boss Movement" providing fair prices and services, and the roles of local economic actors and media organizations to socially spread these efforts.


A "Donation Item Delivery Ceremony" was also held. Representatives of the local community plan to deliver customized donation items such as fans, companion plants, rice, diapers, toys, and stationery sets purchased from small business owners and traditional markets to welfare facilities paired one-to-one.


Busan City plans to continue this momentum through the event, cooperating with various organizations and citizens to serve as a catalyst for revitalizing the local economy beyond just boosting consumption.


Busan City is conducting a street campaign to promote "Good Consumption" in areas including Gwangbok-ro, Seomyeon, Dongnae, and Deokcheon-dong until the 29th, together with eight local consumer groups, and continues to encourage participation among 25,000 consumer group members.



Byun Sung-wan, Acting Mayor of Busan, said, "For the government's disaster relief funds to have a significant effect, active consumption in the local area is most important, and if this helps neighbors in need, it will produce a win-win effect."


This content was produced with the assistance of AI translation services.

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