Sidiz 'Gidayo Project' Wins '2020 People's Choice Good Advertising Award'

Sidiz's 'Chair Sends Support, Lean On Me Project' campaign won the 'Good Advertisement Award Selected by the People' in the online category.
[Photo by Sidiz]

[Asia Economy Reporter Kim Jong-hwa] Sidiz, the chair specialist brand of Persys Group, announced on the 28th that it won the online category of the 28th "Good Advertisement Award Chosen by the People" through the "Chair's Support, Gidae-yo Project" campaign.

Sidiz's "Gidae-yo Project" was planned to deliver warm encouragement and support messages to people striving for their dreams through comfortable Sidiz chairs to lean on.

The project gifted Sidiz chairs to people with special stories, including grandmothers attending Hangul University who started learning Hangul at a late age, street buskers singing their dreams on the streets, and Jangdobun School, where there is only one student and one teacher, and shared their warm stories supporting their dreams through a total of five videos.

The Gidae-yo Project campaign videos, each containing their own stories, touched many people, recording a cumulative total of over 8.71 million views immediately after the campaign ended.

A Sidiz representative said, "Reinterpreting the value of chairs in ordinary daily life as messages of encouragement and support seems to have resonated with many people," adding, "We will continue sincere activities to convey the value of good chairs in the future."

This content was produced with the assistance of AI translation services.