FILA Releases 'Aqua Time Collection' Photoshoot with Kim Yoo-jung

[Asia Economy Reporter Yujin Cho] Global sports brand Fila announced on the 28th that it has released the photoshoot for the ‘2020 Aquatime Collection’ featuring actress Kim Yoo-jung.

In the photoshoot, Kim Yoo-jung naturally expresses herself enjoying her own summer at the beautiful Yangyang beach and a trendy surfing shop along with Fila on a hot summer day. The Aquatime Collection, which adds Fila’s unique heritage and sports street sensibility, meets Kim Yoo-jung’s fresh and lively image, perfectly hitting the tastes of the MZ generation and drawing more attention.

The signature three-tone color-blocked (navy, red, white) ‘Linear Color Block Dress’ worn by Kim Yoo-jung in the photoshoot is a great item to represent Fila’s distinctive street mood. Pairing it with ‘Tomaya Taping Sandals’, ‘Funky Tennis 1998’, ‘Fila Festivo 91’ shoes, or mini backpacks and crossbags featuring the Fila logo can easily complete a summer styling.

Versatile items such as the ‘Linear Logo Crop Short Sleeve T-shirt’ and the ‘Crop Sleeve Logo Rash Guard’, which combines pastel and neon colors to enhance a lively vibe, also help create energetic summer looks.

A Fila representative said, “Our brand muse Kim Yoo-jung maximized the charm of the collection that combines Fila’s heritage and summer trends,” adding, “The Fila Aquatime Collection, prepared with bright colors and designs reflecting the seasonal sensibility and diverse compositions, will offer a unique proposal to those looking forward to distinctive fashion this coming summer.”

This photoshoot can be viewed on Fila’s official Facebook, Instagram, and Fila’s official online mall.

This content was produced with the assistance of AI translation services.