[Companies Overcoming COVID-19] Adding Discount on Discount, Lotte Outlet 'MEGA SALE' View original image

[Asia Economy Reporter Seungjin Lee] Lotte Outlet will hold the largest shopping event of the first half of the year, the 'Mega Sale,' from the 29th to the 7th of next month.


The Mega Sale is the largest outlet shopping event of the first half of the year, with over 200 brands participating simultaneously across 20 Lotte Outlet stores. Customers can find products with up to an additional 30% discount on top of the existing sale prices.


To support partner companies struggling with the consumption downturn caused by the COVID-19 pandemic, the event period has been extended by one week compared to last year, lasting for 10 days. Popular brands such as Nike, Adidas, Polo, and Tommy Hilfiger will participate in this event.


At Premium Outlet Icheon, 'Beanpole' products will be discounted by up to 60% from the 28th to the 3rd of next month. At Premium Outlet Giheung, Adidas off-season products will be sold at uniform prices until the 31st. Additionally, at Premium Outlets Icheon, Paju, and Giheung, 'Golden Dew' products will be available at discounts ranging from 40% to 60%.


At Seoul Station store, the 'Love Bazaar' will be held at the 2nd floor 'Pedestrian Plaza' of Seoul Station from the 28th to the 10th of next month. Special price products from popular brands such as The North Face, Adidas, and Dynafit will be showcased. At Gwanggyo store, a 'Tommy Hilfiger Kids Special Sale' will take place at the 1st floor event hall from the 28th to the 3rd of next month. In addition, various discount events will be held at Goyang Terminal, Guri, Gwangju World Cup, and Gunsan stores.


During the event period, various events targeting weekend outing customers will be held. At Premium Outlet Giheung, a puppet theater and busking performances will be held, along with the 'Sweet Spot Flea Market,' which embodies the meaning of regional coexistence. Card company-specific gift events and interest-free benefits will also be provided.



Lotte Outlet explained, "Through this event, customers can purchase famous brand products at affordable prices, and since the outlets house various popular restaurants, dessert cafes, and play facilities for children, it is an ideal weekend outing destination for families."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing