'Healthy Beauty' CJ Olive Young Renovates Myeongdong and Gangnam Flagship Stores

Enhancing Product Expertise and Customer Experience Elements

[Asia Economy Reporter Minyoung Cha] CJ Olive Young has renovated its flagship stores located in Myeongdong and Gangnam.

On the 26th, CJ Olive Young announced that it will enhance the product expertise and customer experience elements of its flagship stores in Myeongdong and Gangnam.

The Olive Young Myeongdong and Gangnam flagship stores are symbolic stores where CJ Olive Young maximizes various products and experiential elements in a super-large space. They embody the brand identity (BI) of "Healthy Beauty" and are composed of various categories including basic cosmetics, color cosmetics, perfumes, hair and body care, and healthcare.

The recent renovation is characterized by maximizing trend proposals and product curation by category. For example, the newly introduced "Clean Beauty Zone" at the flagship stores is representative. As ethical and value consumption spreads mainly among the 2030 millennial generation, the clean beauty trend is proposed in cosmetics, which excludes harmful ingredients and pursues nature and animal protection.

Reflecting healthy lifestyle trends, the healthcare category has also been subdivided. These include the "Athleisure Zone," where customers can find healthy and trendy looks; the "Oral Care Zone," which shows step-by-step oral care methods; and the "Feminine Care Zone," which suggests proper Y-zone care methods. Health functional foods, previously displayed by brand, have also been rearranged by function such as vitamins, probiotics, and weight management.

In color cosmetics, the brand "Jung Saem Mool Beauty," launched by a makeup artist, is newly introduced. The Swiss natural beauty brand "Weleda" and the British naturalistic cosmetics brand "The Body Shop" have also been introduced to enhance expertise in the body care category.

Along with this, the store’s internal space planning focuses on providing a comfortable yet enjoyable shopping experience. The product displays have been adjusted according to customer shopping flow, and a brand popup zone that immediately reflects seasonal trends has been installed. Customers can also experience the "Hair Coloring Bar," which offers virtual dyeing through AR (augmented reality) service.

A CJ Olive Young official said, “This renovation was carried out with the purpose of maximizing Olive Young’s strengths in product expertise and the experiential value provided by offline stores. Olive Young’s flagship stores will firmly establish themselves as representative platforms that are the fastest touchpoints to trends and always offer new shopping experiences.”

This content was produced with the assistance of AI translation services.