Shinsegae and Jeonnam Province Join Hands to Expand Market Channels for Local Agricultural and Marine Specialties

[Asia Economy Honam Reporting Headquarters Reporter Shin Dong-ho] Shinsegae and Jeonnam Province have joined hands to expand the market for local specialty products.

On the 25th, according to Gwangju Shinsegae, Shinsegae and Jeonnam Province signed a business agreement to expand sales channels for agricultural, fishery, and livestock products from farms and small businesses facing difficulties due to the COVID-19 pandemic.

The signing ceremony was attended by Kim Young-rok, Governor of Jeonnam Province; Yoo Shin-yeol, Head of Sales Division at Shinsegae; Seo Dae-seok, Mayor of Seo-gu, Gwangju Metropolitan City; Lee Dong-hoon, CEO of Gwangju Shinsegae; Yoo Geun-gi, Mayor of Gokseong County; Kim Seok-gi, Head of Nonghyup Jeonnam Regional Headquarters; Jeong Im-soo, President of the Korean Farmers & Fishermen Federation Jeonnam Branch; Kim Nong-seon, President of the Korean Women Farmers Federation Jeonnam Branch; and Kim Jae-gi, President of the Jeonnam Eco-friendly Farmers Association.

Both parties agreed to mutually cooperate to pioneer online and offline sales channels for excellent agricultural, fishery, and specialty products from Jeonnam and to revitalize the local economy.

Shinsegae Department Store will actively support the continuous sales and expansion of sales of excellent agricultural, fishery, and specialty products produced in Jeonnam. Gwangju Shinsegae Department Store plans to hold direct transaction market promotional events throughout the year, rotating among 22 cities and counties.

They also agreed to take the lead in expanding online sales networks and promoting local tourism.

This agreement is not limited to being conducted only at Gwangju Shinsegae Department Store but is also promoted to allow participation from other stores.

Next month, it is planned to be held at the Daegu branch.

Yoo Shin-yeol, Vice President and Head of Sales Division at Shinsegae, said, “Through the win-win cooperation with Jeonnam Province to expand sales channels for agricultural, fishery, and livestock products, we expect to increase customer satisfaction, improve producers’ income, and revitalize the local economy. We will continue to combine online and offline direct transaction promotional events to expand sales channels for local agricultural, fishery, and livestock products.”

Governor Kim Young-rok said, “By securing stable and sustainable sales channels for Jeonnam’s agricultural, fishery, and livestock products, producers can focus on production. We will further strengthen safety inspections and quality control so that consumers can trust and safely consume these products.”

He added, “We will relieve the difficulties faced by local farmers and fishermen due to the sharp decline in offline consumption caused by COVID-19, and expand a distribution network that benefits both producers and consumers by allowing consumers to purchase high-quality agricultural and specialty products at affordable prices while expanding producers’ sales channels.”

Lee Dong-hoon, CEO of Gwangju Shinsegae, stated, “We have created an opportunity to expand sales of excellent agricultural, fishery, and livestock products produced in Jeonnam from Gwangju and Jeonnam to nationwide. We will actively strive to make local agricultural, fishery, and livestock products the best in the country.”

Meanwhile, Jeonnam Province and Gwangju Shinsegae are operating the ‘Jeonnam Premium Agricultural and Specialty Products Win-Win Market’ on the first floor of Gwangju Shinsegae Department Store until the 28th, following the event held in April, to help farms and fisheries struggling due to COVID-19.

This content was produced with the assistance of AI translation services.