[AKyung Hit Product] The Coolest Cafe in the World 'Maxim Kanu'

[Asia Economy Reporter Lee Seon-ae] Dongseo Foods recently launched two summer limited edition products, ‘Maxim Kanu Ice,’ kicking off the summer season in earnest.

Dongseo Foods introduces various seasonal limited edition products every spring, summer, and winter that match the season. The Kanu seasonal limited edition products use different coffee beans from the regular Kanu, allowing consumers to enjoy unique flavors that suit the atmosphere of each season, earning great love from customers.

The Kanu Ice Blend uses 100% Kenyan beans characterized by a fresh fruity aroma and balanced acidity, roasted to a medium level. Especially when enjoyed iced, the clean and refreshing original taste of coffee stands out. The Kanu Ice Latte also uses medium-roasted Kenyan beans with an increased amount of fresh non-fat milk, allowing consumers to experience a richer and smoother milk flavor.

The product packaging is designed to capture the refreshing summer vibe. The Kanu Ice Blend emphasizes the origin of the beans with a logo shaped to represent the characteristics of Kenyan beans on a blue background, while the Kanu Ice Latte features a blue gradient reminiscent of the sea to evoke a cool feeling. Customers who purchase the Kanu Ice Blend receive a stainless steel tumbler featuring illustrations of palm trees and sunbathing beaches as a gift.

‘Maxim Kanu’ was developed in the 2000s, inspired by the increasing number of people enjoying coffee at specialty cafes and the popularity of whole bean coffee among young consumers. Since its launch in 2011, it has consistently held the number one market position. Kanu is characterized by roasting and blending high-quality beans from Colombia, Guatemala, Costa Rica, and other regions to deliver rich flavors and aromas unique to each product.

Marketing Manager Ok Ji-sung said, “Maxim Kanu, with the brand slogan ‘the smallest cafe in the world,’ was launched to allow consumers to conveniently enjoy high-quality coffee anytime and anywhere at a reasonable price,” adding, “Going forward, Dongseo Foods will continue to offer consumers a special moment with a cup of coffee through new products and fresh marketing that reflect diverse consumer tastes and trends.”

This content was produced with the assistance of AI translation services.