GS25, Industry-First Live Shopping Sales... 10 New Products Including Dosirak

[Asia Economy Reporter Cha Min-young] Convenience store GS25 announced on the 25th that it will be the first in the industry to sell fresh food new products through live shopping.

At GS25, operated by GS Retail, a live commerce special platform Grip will hold a live shopping event on the Green app every day from 12:25 PM for one hour from the 25th to the 30th. The products sold will be 10 types of fresh food new products such as ‘GS25 Gunmorning Burger’ and ‘Cheer Up Korea Lunchbox,’ with two products sold each day. They will be offered at a 30% discounted price, with a limited quantity of 2,000 to 2,500 units per product, and a maximum purchase limit of 5 per person.

Live commerce has the advantage of allowing indirect experience of product quality and taste through videos without visiting the actual store, and is growing as a new shopping trend among the MZ generation familiar with mobile shopping. In the environment where non-face-to-face (untact) consumption trends are growing due to the novel coronavirus infection (COVID-19), the difference from existing home shopping is that real-time chat enables two-way communication between sellers and buyers. During this broadcast, events such as discount benefits for purchases over 25,300 won will also be provided.

In the shopping event starting on the 25th, customers can purchase products on a first-come, first-served basis 24 hours a day as well as during the broadcast time. Customers who purchase products will receive a coupon the next day that can be exchanged at GS25. Customers can visit the store to exchange for the purchased product or, if the product is not available, exchange it for a product of the same price range.

The live broadcast shopping will be conducted through a show host at the actual GS25 Gangnam Premium store. It is expected that the introduction of products and events will be broadcast in real time during lunchtime when customers are watching live, resulting in high real-time responses.

Yoon Hee, a marketing team manager at GS25, said, “We planned the live shopping event that can be enjoyed on mobile while considering a shopping method suitable for customers’ untact shopping trends and communication with customers.” She added, “We hope this broadcast will be an opportunity for customers to confirm the excellent quality of GS25 fresh food products and enjoy the fun of meeting new products first.”

This content was produced with the assistance of AI translation services.