Seven Eleven Uniquely Sells Military Concept 'R·O·K·A Short Sleeve T-Shirt'

[Asia Economy Reporter Cha Minyoung] A unique military concept short-sleeve T-shirt has appeared at convenience stores.

Convenience store 7-Eleven announced on the 25th that it will sell a limited quantity of 10,000 functional T-shirts with a military look concept called the ‘R.O.K.A Short-Sleeve T-shirt’ to commemorate June, the Month of Patriots and Veterans. The price is 12,000 won.

The 7-Eleven R.O.K.A short-sleeve T-shirt features an ultra-light slim fit style and uses mesh material, providing excellent breathability and a cool wearing experience. It absorbs sweat and moisture well during summer and has outstanding quick-drying properties.

The new R.O.K.A short-sleeve T-shirt is a unisex product available in black color and two sizes: Medium (M) and Large (L). It is convenient to wear during outdoor activities and suitable for various leisure activities or exercise. It can also be enjoyed as a fashion item for young men and women or as a couple’s T-shirt.

Meanwhile, the number of consumers looking for clothing or underwear at convenience stores is gradually increasing. Sales of clothing and underwear at 7-Eleven rose by 10.2% in 2018 and increased by 15.8% last year.

The range of related products is also gradually diversifying. In addition to the R.O.K.A short-sleeve T-shirt, 7-Eleven sells clothing such as men’s and women’s white T-shirts and men’s dress shirts, and operates underwear lines including men’s and women’s panties, women’s sports bras, shorts, and camisole tank tops.

Lee Choongwon, the 7-Eleven MD in charge, said, “Convenience store clothing, which emphasizes easy accessibility and cost-effectiveness, is receiving a good response from consumers, and the range of choices is gradually expanding through item diversification. The R.O.K.A T-shirt combines functions and fashion preferred by young people, making it possible to coordinate various styles in daily life.”

This content was produced with the assistance of AI translation services.