In the Untact Era, SMEs Actively Utilize YouTube

Conducting Non-Face-to-Face Recruitment Interviews via YouTube and Healing Campaigns for Small Business Owners

Healing Signal video produced by Hyutech Industry. Photo by Hyutech Industry

[Asia Economy Reporter Kim Heeyoon] As the untact (contactless) culture spreads due to the novel coronavirus infection (COVID-19), various activities by small and medium-sized enterprises (SMEs) using YouTube are continuing.

The Ministry of Trade, Industry and Energy announced that it will hold the '2020 Mid-sized Enterprises Online Job Fair' until the 7th of next month. This fair, participated by 34 excellent mid-sized and small enterprises selected as Job Excellence Companies and World Class 300, will hire a total of 300 people, with an average annual salary of about 34 million KRW for new university graduates.

The entire recruitment process will be conducted contactlessly. For major mid-sized companies, document submissions are accepted until the 27th, and interview videos will be accepted from the 29th until the 7th of next month.

The Ministry expects this fair to revitalize the frozen job market due to COVID-19 and to spread the culture of contactless recruitment.

The healing campaign for small business owners and self-employed people through YouTube also draws attention. Healthcare specialist company Hutech recently released a 'Healing Signal' campaign video on its YouTube channel, listening to the inner thoughts and concerns of self-employed people from a first-person perspective.

The video features a restaurant owner and a single-person hair salon owner sharing their difficult current situations and honest feelings after COVID-19. It was produced in a format where they comfortably relax in a massage chair and have conversations without flashy effects or background music.

A Hutech official said, "In this difficult situation due to COVID-19, we could not ignore the stories of small business owners and self-employed people," adding, "We wanted to show that just quietly listening to their stories can be a source of strength for someone."

This content was produced with the assistance of AI translation services.