Traders Sees Increased Customer Visits with Subscription Service... "Pizza Sales in June"

[Asia Economy Reporter Cha Min-young] Emart's warehouse-style discount store Traders announced on the 24th that its coffee subscription service, launched in March, has shown a 'customer lock-in effect' (a phenomenon where customers continue to use a service once they start). Accordingly, they will also offer a pizza subscription service.

According to Traders, more than 4,000 coffee subscription passes, which provide one cup of coffee per day, were sold over the two months of March and April, with a redemption rate exceeding 40%. Customers who purchased the coffee subscription visited Traders an average of 12 days per month, meaning they shopped at Traders once every 2.5 days.

Due to the nature of the warehouse-style discount store business, where customers tend to buy in bulk during a single shopping trip, the average customer visits about twice a month. However, the company explained that customers using the Traders subscription service visited Traders about six times more per month compared to regular customers.

Following the coffee subscription, Traders will sell a pizza subscription. Traders' pizza is the top-selling item at the T Cafe inside the store. Traders plans to focus more on securing loyal customers through the sale of the pizza subscription.

Traders will sell the 'June Pizza Monthly Subscription Pass,' which can be used at the T Cafe inside the store, at all Traders locations (except Kintex branch) until the 14th of next month.

The pizza subscription, which provides one pizza (including one 1.5L bottle of cola) every week for four weeks, can be purchased for 29,800 KRW when paying with a Samsung Card, or 45,000 KRW with other payment methods. In the 1st and 3rd weeks of June, customers can choose one from two types: Combination·Deluxe Cheese Pizza, and in the 2nd·and 4th weeks, one from four types: Combination·Deluxe·Cheese Double Edge Bulgogi·and Janssonville Sausage Pizza.

This content was produced with the assistance of AI translation services.