Trump Camp Spends $1 Million on Ads Highlighting Biden's 'Black Gaffe'
▲Joe Biden, former Vice President of the United States [Image source=Yonhap News]
View original image[Asia Economy Reporter Kwon Jae-hee] Donald Trump's re-election campaign has seized on Democratic presidential candidate and former Vice President Joe Biden's 'black gaffe.'
Trump's campaign decided to release digital ads highlighting Biden's gaffe. This is expected to be a painful mistake for Biden, who already has weak support among black voters.
On the 23rd (local time), U.S. political media outlet The Hill reported that Trump's re-election campaign will spend $1 million (about 1.2 billion KRW) to launch digital ads emphasizing Biden's gaffe.
In a radio interview the previous day, Biden said, "If you have trouble deciding whether to support me or Trump, then you are not black," and immediately apologized.
The Trump campaign also plans to highlight in the ads Biden's support for the 1994 crime bill when he was a senator. The bill has been criticized for leading to mass arrests of people of color.
Additionally, the Trump campaign has started selling T-shirts with the phrase '#YouAreNotBlack' for $30.
In the 2016 presidential election, Trump only garnered 8% support from the black community, so Biden's gaffe could work to his advantage.
Biden had a poor start in the Democratic primary but secured a decisive victory on 'Super Tuesday' in early March, winning 14 state primaries based on overwhelming support from black voters in South Carolina, the fourth primary state. This secured his nomination as the presidential candidate.
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The black voter base played a crucial role in building momentum for his nomination. This recent gaffe is also interpreted as an accident caused by his attempt to request even stronger support from black voters.
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