IOPE Launches New Edition of 'Bio Essence'
[Asia Economy Reporter Yujin Jo] IOPE, a research institute-based high-functionality brand, is launching the ‘Bio Essence True Blue Limited Edition.’
IOPE Bio Essence has been a representative steady-seller product of the brand, continuously loved by customers since its launch in 2012 through ongoing evolution.
This limited edition features a blue container cap reminiscent of IOPE’s signature color, expressing confidence in the product’s efficacy. It is released in a limited quantity with a more intense and weighty Lapis Blue color than the usual blue, enhancing its collectible value. Lapis Blue is known as the color most admired by medieval painters, who ground gemstones to create this luxurious and radiant blue.
IOPE Bio Essence is a first-step essence that purifies dull skin and fills it with antioxidant ingredients to create clear and transparent skin, thanks to the Bio Redox Alpha™ ingredient born from probiome technology.
Probiome is a term combining microbiome and pro-antioxidation, representing the innovative technology of the bio essence that provides skin purification and powerful antioxidant effects. It replenishes the skin’s natural strength, making it resilient against various external stimuli. As a water-type essence that is quickly absorbed into the skin, it delivers deep hydration rapidly and balances oil and moisture.
The IOPE Bio Essence True Blue Limited Edition is scheduled for official release on the 1st of next month. The 168ml product is available for purchase at Aritaum, marts, and online malls, while the 84ml product can be purchased only through online malls such as Amorepacific Mall.
Meanwhile, to commemorate the launch of this limited edition, IOPE will conduct an exclusive pre-sale promotion on Naver from the 25th to the 31st for one week. Both the 168ml and 84ml products will be sold at a 20% discount, and all customers who purchase will receive a mesh pouch that can be used for multiple purposes during the summer.
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