Novel Books Also Delivered at Dawn... SSG.com Forms Strategic Partnership with Kyobo Bookstore

[Asia Economy Reporter Seungjin Lee] SSG.com is adding books to the list of ‘Sseuk Delivery’ products, including ‘Dawn Delivery,’ through a business partnership with Kyobo Bookstore.

On the 21st, SSG.com announced that it will select and sell 200 popular books favored mainly by ‘women in their 30s,’ who primarily use dawn delivery and Sseuk Delivery, together with Kyobo Bookstore.

SSG.com plans to stock these books at its online stores ‘Neo002’ and ‘Neo003’ located in Gimpo and deliver them to customers in the respective areas.

Accordingly, consumers in the Seoul and Gyeonggi regions using SSG.com’s ‘Dawn Delivery’ will be able to receive book products starting from the dawn delivery on the 22nd. Moreover, residents in the ‘Neo’ delivery zones, including northwestern and southwestern Seoul and parts of Gyeonggi, can also use the service by specifying a time slot for same-day daytime delivery called ‘Sseuk Delivery.’

To prevent contamination or damage during delivery, book products will be sealed and packaged. When ordered via dawn delivery, they will be received in the eco-friendly cooler bag ‘Albi Bag,’ just like other products.

Currently, the products available for same-day daytime delivery ‘Sseuk Delivery’ on SSG.com number about 100,000 items, ranging from fresh foods to daily necessities and non-food items. The products handled by dawn delivery are about 30,000 as of this month. Adding books further enhances product competitiveness.

This collaboration was realized based on a strategic judgment that it could create a synergistic effect between the two companies. SSG.com can showcase popular books selected based on the big data of the nation’s top bookstore, while Kyobo Bookstore aims to expand consumer touchpoints to e-commerce amid the spread of non-face-to-face (untact) consumption due to COVID-19.

SSG.com plans to continuously expand the range of products available for ‘time-slot designated delivery,’ broadening customer choices.

Choi Taek-won, Head of Sales at SSG.com, said, “We initially prioritized novels, essays, educational books, and children’s comics that are widely read by our main customer base of women in their 30s. We plan to expand the number of books handled to over 700 titles by the end of this year, including educational reference books, through discussions with Kyobo Bookstore.”

Meanwhile, to commemorate the Kyobo Bookstore book partnership, SSG.com will hold a two-week initial consonant quiz event from the 22nd to the 4th of next month. Participants can enter the word corresponding to the initial consonants in the phrase ‘You can also meet Kyobo Bookstore ㄷㅅ in dawn delivery’ in the comments. Among the correct answers, 200 people will be selected by lottery to receive a Starbucks Americano, and another 200 will receive a banana-flavored milk exchange coupon.

This content was produced with the assistance of AI translation services.