HiteJinro Officially Opens Bakery Cafe 'Bbanggre' to Support Youth Independence

[Asia Economy Reporter Choi Saeng-hye] Hite Jinro announced that on the 20th at 3:30 PM, it will hold an opening ceremony for the bakery cafe ‘Ppanggre’ together with Korea South-East Power Corporation and Changwon Regional Self-Sufficiency Center.

About 60 officials, including Kim In-gyu, CEO of Hite Jinro, Jo Young-jin, 1st Deputy Mayor of Changwon City, and Lee Gi-o, Head of Changwon Fire Headquarters, as well as local residents, will attend the ceremony to celebrate the opening and deliver a message of hope to young people.

Ppanggre was planned to establish a foundation for the independence of low-income youth in the Changwon area. Selected applicants will be trained in baking-related skills, gain direct cafe operation experience for a certain period, and then pass on their know-how to juniors. Hite Jinro will provide the Ppanggre space rent-free for 10 years and support management fees for six months until operations stabilize. Additionally, vehicles necessary for purchasing ingredients and transporting bread will be provided.

Ppanggre, which was piloted for a month starting April 27, plans to become a space where operators and consumers coexist by diversifying the types of bread based on customer feedback.

CEO Kim In-gyu said, “I hope Ppanggre becomes a space where young people can realize their dreams,” and added, “Hite Jinro will fulfill its corporate management value of sincere social contribution and take responsibility as a liquor company with a 100-year history.”

This content was produced with the assistance of AI translation services.