[Asia Economy Reporter Yujin Cho] Global cosmetics research, development, and manufacturing (ODM) company Cosmax (Chairmen Choi Kyung and Lee Byung-man) has developed a solid foundation compact in a 3D three-dimensional form and completed patent registration.
Until now, balm-type foundation compacts on the market have been manufactured in flat and uniform shapes. This is because it is very difficult to attach the contents to the container without damaging their form.
Cosmax overcame this limitation and recently developed art modeling technology to realize delicate structural shapes. They attracted consumer attention by developing not only optimized formulations but also manufacturing processes and special containers.
In particular, they perfectly complemented the balm foundation formulation that melts easily with heat, greatly improving features such as coverage durability, adhesion, and transfer resistance.
Even when wearing masks during hot summer, it does not easily transfer, and the makeup film with a dense network structure finishes thinly on the skin, providing comfort to the user.
Park Myung-sam, head of Cosmax R&I Center, said, "3D art modeling technology can realize beautiful appearances, enabling visual and functional differentiation," adding, "With the rise of untact marketing due to the novel coronavirus (COVID-19), consumer satisfaction is very high in home shopping and online channels."
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Earlier this year, Cosmax launched the first 3D balm foundation, the ‘Art Modeling Pact,’ together with clients, and is preparing to release new makeup products such as highlighters, blushers, and shadings.
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