Europe's Largest Electronics Exhibition 'IFA' to Open on September 3, Scale Reduced

[Asia Economy Reporter Changhwan Lee] IFA, Europe's largest IT (Information Technology) exhibition held in Berlin, Germany, will be scaled down this year due to the impact of the novel coronavirus (COVID-19).

The organizer, Messe Berlin, held an online media conference on the 19th (local time) and announced that 'IFA 2020' will be held from September 3 for a 2-night, 3-day schedule.

IFA is considered one of the world's top three IT exhibitions along with CES in Las Vegas, USA, and MWC in Barcelona, Spain.

However, this year, in compliance with Berlin authorities' policy to prohibit events with more than 5,000 attendees until October 24 to prevent COVID-19 infection, the event will be held accordingly. The plan is to limit daily admission to 1,000 people.

The event will be operated for pre-invited participants, focusing on participating companies and global media.

Jens Heithecker, Chairman of IFA, said, "After the outbreak of COVID-19, global events were all canceled for several months, leaving the IT industry with no place to showcase innovative products and technologies. We will hold IFA 2020 in a new way this year to contribute to the industry's recovery."

This content was produced with the assistance of AI translation services.