LG Household & Health Care O Hui Launches 4 Types of Primers

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) has launched four types of O Hui’s ‘Ultimate Brightening Primer,’ which can be used according to individual skin tones and concerns, enhancing the completeness of base makeup.

O Hui recently released a primer that increases makeup durability while brightening the face even when used alone, addressing consumers’ concerns about foundation and other base makeup transferring onto masks and the discomfort of heavy makeup as mask-wearing has become routine.

The new products include four types: ‘Ultimate Brightening Lavender Primer’ and ‘Ultimate Brightening Green Primer,’ which provide natural tone correction effects according to skin tone; ‘Ultimate Brightening Sheer Pink Primer’ for subtle skin radiance; and ‘Ultimate Brightening Pore Care Primer,’ which smooths uneven skin texture.

The lavender-toned Ultimate Brightening Lavender Primer brightens dull and yellowish skin tones, while the green-toned Ultimate Brightening Green Primer conceals redness for a clear and radiant correction effect.

The Ultimate Brightening Sheer Pink Primer contains finely mixed pearl particles in four colors, offering a subtle and elegant glow to the skin. The Ultimate Brightening Pore Primer has a soft, silk-like texture that naturally fills uneven areas such as pores and wrinkles, helping to create smooth, clean, and transparent skin.

This content was produced with the assistance of AI translation services.