Burger King Selects Actor Ju Ji-hoon as Advertising Model
[Asia Economy Reporter Choi Saeng-hye] Burger King announced on the 19th that actor Ju Ji-hoon has been selected as the advertising model for its new product.
This year, Burger King is gaining popularity by showcasing advertisements featuring excellent model strategies and humor codes that fit perfectly, along with new products containing Burger King's unique premium flavors such as the King Chicken Burger series and The Quattro Cheese.
The person in charge of Burger King's brand communication said, "We chose Ju Ji-hoon as the model because we judged that his charismatic king image fits well with Burger King," adding, "The meeting of king and king is expected to not only breathe new life into the Burger King brand image but also create good synergy with the new products."
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The full TV and digital advertisements featuring Burger King's new products and Ju Ji-hoon are scheduled to be released on the 25th.
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