Kyobo Life Gwanghwamun Billboard Turns 30... Commemorative Slogan Contest Announced

On the 2nd, the spring edition of the Gwanghwamun signboard is being unveiled on the exterior wall of the Kyobo Life Building in Jongno-gu, Seoul. Photo by Jinhyung Kang aymsdream@

[Asia Economy Reporter Oh Hyung-gil] Kyobo Life Insurance announced on the 18th that it will hold a slogan contest to commemorate the 30th anniversary of the Gwanghwamun Billboard.

The contest theme is a phrase of 30 characters or less expressing 'life' and 'maturity.' Participants can submit original writings or excerpts from previously published works (poems, novels, essays, song lyrics, etc.).

Anyone from the general public can participate, and submissions are accepted until the 31st. Participation details can be found on the Kyobo Life Insurance website and the official blog event page.

The grand prize winner will receive a cash prize of 1 million KRW, and the winning entries will be displayed on the Gwanghwamun Billboard. The 30th-anniversary Gwanghwamun Billboard will feature citizen-selected phrases combined with designs awarded in a university student design contest and is scheduled to be unveiled in September.

The Gwanghwamun Billboard was first introduced in 1991 at the suggestion of Kyobo Life Insurance founder Shin Yong-ho and has delivered new messages of love and hope with each change of season.

Over the years, it has received much love with phrases such as "You have to look closely to be pretty, and look longer to be lovable. You are the same" (Na Tae-joo, Wildflower) and "The fact that a person comes is actually an enormous event because a person's entire life is coming" (Jung Hyun-jong, Visitor).

A Kyobo Life Insurance official said, "To repay the love for the 30-year-old Gwanghwamun Billboard, we planned a billboard created together with citizens," adding, "We will strive to make the Gwanghwamun Billboard a living and breathing space with citizens through various events commemorating its 30 years."

Kyobo Life Insurance announced on the 18th that it will hold a phrase contest to commemorate the 30th anniversary of the Gwanghwamun Wall.

This content was produced with the assistance of AI translation services.