Namyoung Vivian Launches Homewear Featuring 'Refreshing Cooling Sensation'

[Asia Economy Reporter Yujin Cho] Premium lingerie company Namyoung Vivian (CEO Kyuhwa Lee) announced that its flagship brand Vivian will launch functional homewear targeting this summer season.

The newly introduced homewear focuses on cooling materials that provide a refreshing cooling sensation when worn and excellent moisture absorption and quick-drying functions. Additionally, bright colors and prints were applied to create a refreshing atmosphere.

Namyoung Vivian's couple easywear uses fabric with a textured surface featuring a vibrant tropical pattern to ensure comfortable wear even in hot summer, preventing the fabric from sticking to the body and allowing for a lightweight fit.

In particular, the women's version features a button-down design that can be styled as either a dress or a gown, adding practicality.

A Namyoung Vivian representative said, "This summer is expected to be hotter than usual, so we recommend functional homewear. Especially for sleeping, we suggest choosing loose-fitting and stretchy materials to ensure comfort even when tossing and turning."

Meanwhile, Vivian introduced knit easywear that can also be used as light casual wear. It features a blend of linen, a representative summer fabric, which prevents clinging to the body and allows good ventilation.

It is offered in two styles: a simple, pattern-free top and bottom set and a dress, expanding the range of choices. The colors are available in peach and blue.

This content was produced with the assistance of AI translation services.