Added Freshness and No Price Bubble... 'Cloud Saeng Draft' Released
[Asia Economy Reporter Choi Saeng-hye] Lotte Chilsung Beverage announced on the 18th that it will launch a fresh draft beer, "Cloud Saeng (生) Draft," on the 1st of next month.
The ultra-fresh lager "Cloud Saeng Draft" is an all-malt beer made with 100% malt, maintaining the authenticity of the existing "Cloud" while featuring a fresh taste and sparkling refreshment as if it were draft beer poured directly. The alcohol content is 4.5%, and the wholesale price is 1,047 KRW (based on a 500ml bottle). It is expected to offer a premium beer taste at a reasonable price, as the wholesale price is lower than that of major domestic beers currently on the market.
The design retains the logo and symbol to preserve Cloud's identity, using a cool and intense blue color to increase visibility.
Hot Picks Today
![About 100 Trillion Won at Stake... "Samsung Strike Is an Unprecedented Opportunity" as Prices Surge 20% [Taiwan Chip Column]](https://cwcontent.asiae.co.kr/asiaresize/93/2026051416263163580_1778743590.jpg)
About 100 Trillion Won at Stake... "Samsung Strike Is an Unprecedented Opportunity" as Prices Surge 20% [Taiwan Chip Column]
- "Heading for 2 Million Won": The Company the Securities Industry Says Not to Doubt [Weekend Money]
- "Envious of Korean Daily Life"...Foreign Tourists Line Up in Central Myeongdong from Early Morning [Reportage]
- "Anyone Who Visited the Room Salon, Come Forward"… Gangnam Police Station Launches Full Staff Investigation After New Scandal
- Did Samsung and SK hynix Rise Too Much?... Foreign Assets Grow Despite Selling [Weekend Money]
In particular, this new product replaces the existing stubby can (355ml) with a 330ml sleek can. Emphasizing the advantages of the sleek can's grip and portability, which fits easily in one hand, the company plans to target the home drinking and solo drinking market.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
