Shinhan Financial Group Unveils Shinhan Plus Membership Advertisement

[Asia Economy Reporter Haeyoung Kwon] Shinhan Financial Group unveiled a new advertisement for 'Shinhan Plus Membership,' the first financial platform in the financial sector that combines membership benefits with financial transactions, on the 15th.

The 'Start by Receiving up to 140,000 KRW First with Shinhan Plus Membership' ad targets mainly the 2030 generation, who have demand for diverse and practical benefits. Beginning with a hospital setting, it is structured as an omnibus showing four episodes in succession?conversations between a father and daughter, a university MT, home shopping?demonstrating membership benefits close to everyday life. Actors Kwon Tae-won, Hyun Bong-sik, Kim Hwan-hee, and Kim Young-ah appear, adding fun and visual appeal not seen in typical financial sector advertisements.

This advertisement can be viewed on the official YouTube and social network service (SNS) accounts of major Shinhan Financial Group affiliates, including Shinhan Bank. The 'up to 140,000 points' of Shinhan Plus Membership can be accumulated through participation in point boost events from the bank, card, financial investment, and life insurance sectors, as well as launch commemorative events.

A Shinhan Financial Group official stated, "This advertisement focuses on making it easier for consumers to access Shinhan Financial Group's services," adding, "We will continue to approach with various content that simultaneously satisfies practical benefits and enjoyment."

Meanwhile, Shinhan Plus Membership, launched on the 14th of last month, is available on major Shinhan Financial Group apps such as Shinhan Bank SOL, Shinhan Card PayFAN, Shinhan Financial Investment Shinhan Alpha, and Shinhan Life Smart Window without the need to install a separate application.

This content was produced with the assistance of AI translation services.