GS Retail Donates 15,300 Masks Through the 'Love Mask Sip-si-il-ban Campaign'

On the afternoon of the 13th, Lee Yong-woo, Executive Director of External Cooperation at GS Retail (third from the left), and Baek Ok-sook, Head of the Resource Development Headquarters at the Korean Red Cross (third from the right), took a commemorative photo after delivering masks. (Photo by GS Retail)

[Asia Economy Reporter Seungjin Lee] GS Retail employees announced on the 14th that they donated 15,300 masks to the Korean Red Cross through a donation campaign to help socially marginalized groups facing difficulties due to the resurgence of the novel coronavirus infection (COVID-19).

The masks donated by GS Retail this time were prepared by the company in addition to the quantity donated by all employees through the "Love Mask Ten People, One Spoon Campaign" held for four weeks starting from the 13th of last month.

During the campaign period, mask donation boxes were installed in the office spaces of GS25, GS THE FRESH, Lalavla, GS fresh, and other stores operated by GS Retail. GS Retail employees voluntarily donated to the boxes and shared their donation activities on the company intranet and social network services (SNS).

The donation event was held on the 13th at the Korean Red Cross headquarters located in Jung-gu, Seoul, with the attendance of Lee Yong-woo, Executive Director of GS Retail's External Cooperation Division, Baek Ok-sook, Head of the Korean Red Cross Fundraising Headquarters, and other officials from both organizations. The masks donated to the Korean Red Cross will be sent to five regional branches, and the staff in charge at each branch will deliver them to vulnerable groups and elderly people in the region.

Meanwhile, this donation was prepared as a non-face-to-face social contribution activity when face-to-face volunteer work became difficult due to COVID-19. Previously, GS Retail has been conducting volunteer activities for neighbors in need every month through the nationwide 72 GS Nanumi volunteer groups composed of employees, GS25 franchise owners, and customers who wish to participate, at local community welfare centers, orphanages, and various facilities.

Kim Si-yeon, Deputy Manager in charge of Social Contribution at GS Retail, said, "Although public masks are supplied through pharmacies, we judged that the cost of purchasing masks is still a burden for socially vulnerable groups, so we conducted this campaign."

This content was produced with the assistance of AI translation services.