Daewon Media's 'Sigan Yeohaengja Luke' Tops Anime Ratings with First Broadcast
Simultaneous Time Slot Terrestrial Broadcast Ratings Rank 2
[Asia Economy Reporter Geum Bo-ryeong] 'Time Traveler Luke,' produced and invested in by Daewon Media, achieved the number one animation viewership rating in its first broadcast.
Daewon Media announced on the 13th that 'Time Traveler Luke,' which was first aired on KBS 1TV on the 9th, recorded the highest viewership rating among terrestrial animations and ranked second in terrestrial viewership ratings during the same time slot.
The video-on-demand (VOD) released immediately after the broadcast through SK Broadband's Btv also ranked within the top 100 daily views among approximately 2,700 programs in the animation menu.
Daewon Media expects increased interest in one-source multi-use (OSMU) business utilizing intellectual property (IP) and looks forward to collaborating with various companies.
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A Daewon Media representative explained, "'Time Traveler Luke' merchandise using the IP will be actively developed," adding, "Starting with the release of publications featuring various world cultural heritage sites appearing in 'Time Traveler Luke,' we are reviewing and preparing various businesses such as related toys and miscellaneous goods, board games, digital games, performances, and exhibitions."
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