BMW Korea Opens 'DJ BMW' Channel on Melon: "First Music Curation by an Imported Car Brand"

From Music Matching Vehicle Characteristics to Weather-Optimized Songs
5 Playlists Capturing BMW's Sensibility Released

BMW Korea Opens DJ BMW Channel on Music Platform Melon (Photo by BMW Korea)

[Asia Economy Reporter Kim Ji-hee] BMW Korea announced on the 11th that it has launched the ‘DJ BMW’ channel on Melon, the largest music streaming platform in Korea, providing music curation services.

DJ BMW was planned reflecting the fact that customers use music platforms most frequently while driving. In particular, anyone using Melon, not just BMW owners, can listen to the playlists.

So far, a total of five playlists capturing BMW’s sensibility have been released, ranging from music tailored to specific models such as THE 1, THE 2, and M8 Gran Coupe to songs matching the weather or mood. A playlist to invigorate daily life was also released amid social distancing measures due to the COVID-19 pandemic.

BMW Korea plans to continuously release stylish lists personally curated by professional music curators through DJ BMW.

To commemorate the opening of the DJ BMW channel, an SNS event will be held where customers can create playlists together. This is intended to share and enjoy music that families, friends, or couples want to sing together on SNS, especially as various music festivals and concerts have been suspended due to COVID-19.

From the 12th to the 15th, Instagram users who upload song selections along with tags will have 15 to 20 songs selected to create a playlist. Winners will receive Melon gift certificates, and the playlists will be featured on BMW Korea’s official Instagram and the DJ BMW channel.

This content was produced with the assistance of AI translation services.