CJENM O Shopping to Unveil Summer New Arrivals of 'Karl Lagerfeld Paris'

[Asia Economy Reporter Seungjin Lee] CJ ENM O Shopping Division's designer fashion brand ‘Karl Lagerfeld Paris’ has officially launched its summer new products starting in May.

CJ ENM O Shopping Division announced on the 11th that it will launch two sets of Karl Lagerfeld Paris collar knitwear. Karl Lagerfeld Paris is a designer fashion brand first introduced domestically in March last year after CJ ENM O Shopping Division signed an exclusive license agreement with Karl Lagerfeld's global headquarters.

This year's trend features a peaked collar design that looks like the collar is standing up, with a bright ivory color blocking on the collar to emphasize a cool feeling. High-end techniques such as minimizing sewing parts and neck tightening were applied to enhance comfort and completeness. The outer fabric of the garment uses a special processed, crisp, and cool-feeling material made from 100% cotton yarn. In addition to the basic black color, white and ice purple are also available.

On the 23rd, new items such as linen T-shirts, pleated skirts, and denim will be introduced. The four-piece linen T-shirt set blends flax (LINEN), a representative natural material for summer, providing excellent freshness. This product, planned as part of the Karl Lagerfeld Paris 'Cruise & Marine Look' line, features artwork designs using the brand logo in four colors: black, white, beige, and blue stripe.

The pleated skirt comes in two-tone colors, adding a bright atmosphere for summer. The colors are available in three types: black white, green lake, and red pink. The denim is a wide-fit product made of Coolmax Lycra fabric suitable for wearing even in midsummer. The back pocket of the pants is embroidered with Karl Lagerfeld's unique icon.

Meanwhile, the summer products launched earlier in early May have shown high sales. Linen jackets, hooded jackets, long dresses, cotton blouses, and silk T-shirts sold on the 1st exceeded their targets by nearly 50%. In particular, linen jackets and silk T-shirts were very popular, selling as many as 9,000 units each.

The cruise dress set released on the 7th also sold out within 25 minutes of the broadcast. The set consists of a dress and cardigan, mainly in bright colors such as Sangria Red, Marine White, and Black Navy.

Kim Mi-hee, team leader in charge of Karl Lagerfeld Paris at CJ ENM O Shopping Division, said, “We planned the collection by maximizing the brand’s unique luxurious and sophisticated advantages while reflecting practical and casual aspects suitable for the summer season.” She added, “We will continue to strive to introduce differentiated designs and colors that are hard to find in existing home shopping.”

This content was produced with the assistance of AI translation services.