Lotte Group Takes Proactive Measures for Post-Corona Era

Publication of the book 'Before and After COVID-19'
Distributed to all employees of the group affiliates

[Asia Economy Reporter Cha Min-young] Lotte Group has begun preparations to proactively respond to the so-called 'After-Corona' era, which is referred to as the period following the novel coronavirus infection (COVID-19).

On the 10th, Lotte announced that it distributed an internal book titled ‘Before and After COVID-19 (BC and AC)’ to the CEOs and planning executives of all group companies. This was based on the judgment that raising awareness and understanding among employees is necessary for proactive response.

Since March, Lotte Human Resources Development Institute and Lotte Holdings have conducted in-depth interviews with experts in various fields such as political science, sociology, business administration, and social psychology, as well as literature research. Based on this, they organized the relevant content in an easily understandable way for employees, published it as a book, and distributed it to all affiliates at the end of last month.

The book compares past pandemics, which served as turning points that reset politics, society, and culture, and economic crises of the 20th century with the current COVID-19 situation. It also outlines the expected social and economic changes after the end of COVID-19.

Lotte expects that this book will provide insights for executives within the group to understand the changes brought by COVID-19 and, based on this, to seek influence and countermeasures from a business perspective.

Meanwhile, Lotte Chairman Shin Dong-bin urged thorough preparation for the After-Corona era at an emergency management meeting convened in March. At this meeting, Chairman Shin emphasized, “Although we are currently in a crisis, the period after the COVID-19 situation subsides is more important,” adding, “Since an unprecedented crisis is expected, we must effectively transform our business strategies to enable sustainable growth.”

Jeon Young-min, head of Lotte Human Resources Development Institute, said, “The most impressive advice during the interviews was not to fear this situation but to see it as an opportunity to elevate the structure of Korea’s politics, economy, and culture to a higher level,” and added, “If we wisely overcome this crisis, we believe that we can achieve structural changes that will allow us to truly leap forward as an advanced country, and companies will be able to establish new foundations for growth.”

Meanwhile, based on the content of the book published this time, Lotte Human Resources Development Institute plans to produce additional video training materials for all employees and distribute them internally.

This content was produced with the assistance of AI translation services.