E-commerce Booms as More People Prepare for Outings by Car

E-commerce Sites Launch Car Fairs
Special Discounts on Automotive Products and Accessories

As the country transitions to "everyday social distancing" and the warm weather of May continues, e-commerce sites are bustling with demand from people preparing for outings by car. This is because various e-commerce companies are launching a range of events and special promotions featuring discounts.

Coupang is hosting a "Car Fair" until May 17, bringing together automotive-related products in one place. This event is designed for customers looking to spruce up their vehicles and prepare for spring outings. The fair features a total of 12 categories, including smartphone holders and child car seats for convenient spring drives, steering wheel covers and dashboard covers for car interiors, as well as car care products for spring maintenance such as car wash supplies, air conditioner filters, and wipers and washer fluid. There is also a special brand section where customers can browse products from 26 popular automotive brands selected by Coupang, including Sonax, Sinjimoru, The Herb Shop, and Daiichi.

There are also limited-time special discounts. Until May 10, essential car care items such as the "Chic Extension Pro Fix Car Seat" and "Sinjimoru Sensor Fast Wireless Charger" are being offered at discounts of up to 62%. Starting May 11, Coupang will feature products from popular brands such as "Catem Car Wash Supplies" and "The Herb Shop Vent Diffuser" at special prices. Additionally, customers can receive up to 20,000 won in extra discounts depending on their purchase amount by using cart coupons. During the event period, Coupang has also prepared various themed sections to enhance the shopping experience, such as the "Women's Favorites! Car Accessories" section for female drivers and the "Cool My Car! Summer Prep" section for the upcoming summer. There is also an "Instant Discount Car Mat Section" offering discounts of up to 50% on a variety of car mats.

Yoon Hye-young, Vice President of Retail at Coupang, said, "As the weather gets warmer, more people are going on spring outings by car and taking care of vehicle maintenance tasks they couldn't do over the winter, which is why we organized this special event."

At Wemakeprice, sales of "chabak" (car camping) products surged significantly last month compared to the previous year. Sales of "chabak mats," which allow people to sleep in their cars without setting up a tent, increased by as much as 636%. These mats are used to create a sleeping space by folding down the back seats during car camping. The recent surge in demand is attributed to the convenience of enjoying car camping with just a mat and no additional equipment.

More consumers are also seeking car camping tents to maximize space. Sales of car camping tents rose by 133% year-on-year. In particular, sales of "docking tents"-which easily attach to the car trunk-saw a significant increase. In April alone, docking tent sales jumped by 608% compared to the previous month. Additionally, sales of car refrigerators, which can be powered via a cigarette lighter or USB port in the vehicle, rose by 90%, and sales of car tables that can be mounted inside the vehicle increased by 67%.

A Wemakeprice representative said, "While people are gradually resuming outdoor activities, there is still a preference for activities that minimize contact with others," adding, "We expect this trend to continue for some time and plan to keep introducing related products."

This content was produced with the assistance of AI translation services.