Fila Launches Subway Collaboration Collection

[Asia Economy Reporter Yujin Cho] FILA announced on the 8th that it will launch a collaboration collection with Subway, the global sandwich brand popular among people in their 20s and 30s.

This collection features FILA's unique heritage sensibility, boasting a 109-year history, combined with Subway's signature yellow, green, and white colors, logos, and menu graphics. The released products focus on Subway's representative menu items, which also connect FILA to Italy: the 'Italian B.M.T' and 'Egg Mayo.' The collection consists of 24 items including hip and distinctive apparel, shoes, and accessories.

Among the collaboration collection items, the colorful apparel stands out first. The designs feature graphics of popular Subway menu items printed on the front and back of T-shirts, with Italian spellings added for a witty touch. The simple designs infused with Subway's signature colors allow for a lively and unique style.

FILA's daily joggers 'Zagato,' 'Classic Border OG,' and 'Drifter Slide' have also been newly released in collaboration versions. The distinctive Subway colors and menu names serve as focal points, making them perfect unique styling items. Accessories include camp caps featuring FILA and Subway logos and Subway color blocks, shoulder bags that reflect the sandwich brand's unique sensibility, pouches with full prints of the Italian B.M.T sandwich, socks, and more, making them excellent as merchandise.

This collaboration collection will be sold in limited quantities starting today at FILA's official online mall, 51 FILA stores nationwide, and on Musinsa.

Meanwhile, to commemorate the collaboration with Subway, FILA will hold a launch event over two days, June 16-17, at Daegu Dongchon DT (Drive-Thru) store, the first drive-thru Subway store in Korea.

As contactless interaction is emphasized during this period, the event will be conducted with an untact concept. During the event period, customers using the drive-thru at Subway Dongchon DT store will receive a FILA Linear T-shirt on a first-come, first-served basis per vehicle, and a 1+1 promotion on collaboration collection items (T-shirts, shoes) will also be operated.

This content was produced with the assistance of AI translation services.