"Flower Delivery with USIM Subscription" LG HelloVision Launches 'Daegu·Gyeongbuk Support Campaign'

[Asia Economy Reporter Koo Chae-eun] LG HelloVision is offering flowers from Daegu flower farms as a gift when subscribing to Hello Mobile USIM. Throughout May, when subscribing to one of the seven popular USIM types on the Hello Mobile Direct Mall, customers can choose to receive either a 'Carnation' or a 'Rose.' They can also select the delivery address and the form of the product (bouquet or potted plant).

According to LG HelloVision on the 6th, the campaign targets seven steady-selling USIM plans priced between 7,000 KRW and 10,000 KRW per month, popular among all age groups. Customers can participate in the campaign through the Direct Mall and significantly reduce their communication expenses. They can choose a USIM plan that fits their usage pattern, such as the 'Unlimited Voice USIM (The Good? Chatty)' for customers with high call volumes, or the 'Value USIM (Slim, Basic, Hello)' for those looking to cut communication costs. After subscribing, customers can receive their USIM within one day through 'Lightning Delivery.'

This campaign supports Hwasa-rang Farm in Daegu, LG HelloVision’s business area, which has been severely impacted by COVID-19. Events that account for 80% of flower consumption, such as graduation and entrance ceremonies, have been canceled, causing unprecedented difficulties.

Hello Mobile prepared this second campaign following the success of the previous 'Gyeongbuk Ginseng Farm Support Campaign.' Customers who subscribed to USIMs received Punggi ginseng as a gift, and sales support was provided in cooperation with the Punggi Ginseng Agricultural Cooperative, which generated strong customer interest. In fact, during last month’s campaign period, the Direct Mall’s UV (unique visitors) increased by 30%, and the campaign page views reached 5,000 per day.

Woo Sang-young, head of LG HelloVision’s Mobile Business Group, said, “Through this campaign, we hope that despite social distancing due to COVID-19, families and friends will feel closer during this month dedicated to family.” He added, “Hello Mobile will continue to carry out innovative projects that help solve issues in local communities, which are both the foundation of our customers’ lives and our business areas.”

This content was produced with the assistance of AI translation services.