[Companies Overcoming COVID-19] Samsung C&T Opens Pop-up Store Bringing New Yorker's Trendy Vibes

[Asia Economy Reporter Yujin Cho] Samsung C&T Fashion Division has opened the first pop-up store of the American contemporary brand Alice and Olivia on the 2nd floor of the West Luxury Hall at Galleria Department Store in Apgujeong-dong, Seoul. The Alice and Olivia pop-up store has been successful, generating sales of over 20 million KRW in its first week. It is gaining popularity mainly with cardigans, T-shirts, and leather accessory product lines.

Launched in New York in 2002, Alice and Olivia is a luxurious emotional brand for women who want to express their own individuality. The founder, Stacy Bendet, a New Yorker, was inspired by music and art and succeeded in establishing the brand with a single-minded determination to create the perfect pants. It has now grown into a total lifestyle brand including ready-to-wear, gowns, shoes, handbags, and accessories. Andrew Rosen, the founder of Theory, also joined as a partner.

Alice and Olivia is characterized by feminine and sophisticated feelings combined with a lively charm and wit. Especially impressive are products such as dresses, blouses, and jackets featuring bead decorations and handcrafted details, as well as vibrant colors and print designs like pink, red, mint, and lemon yellow. Products designed by characterizing Stacy Bendet’s face on T-shirts, denim, jackets, and sweaters have a unique and quirky charm.

Alice and Olivia jackets range from 550,000 to 750,000 KRW, outerwear from 650,000 to 800,000 KRW, dresses from 400,000 to 800,000 KRW, blouses from 300,000 to 550,000 KRW, sweaters from 400,000 to 600,000 KRW, and pants from 350,000 to 500,000 KRW. Alice and Olivia has expanded to 36 countries worldwide including the US, Europe, and Asia, and is stocked in over 800 stores in major department stores and online malls such as Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, Lane Crawford, Harvey Nichols, Harrods, and Net-a-Porter.

This content was produced with the assistance of AI translation services.