Lotte Department Store Sees Surge in Sales of Children's Fairy Tale Reprint Series

‘Disney Classic Picture Book Collection’ Children’s Fairy Tale Reprint Sales Reach 250 Million KRW in Just 2 Weeks

[Asia Economy Reporter Lim Hye-sun] Sales of children’s books are increasing. This is believed to be due to the extended school opening delays, which also caused kindergartens and daycare centers to close temporarily.

Lotte Department Store announced on the 27th that sales related to the kids’ complex cultural space ‘Dongsim Seodang’ have significantly increased. Over the past month, children’s books sold on the online shopping mall Lotte Online Shopping (eLotte) have increased more than fivefold compared to the same period last year.

The product that received the greatest response from customers was the reprinted children’s fairy tale collections. Among them, the most popular is the ‘Gyemongsa Disney Classic Picture Book 60-Volume Set,’ a product known as a national fairy tale book in the 1980s. In the recent two weeks (March 13 to March 26), sales of this series alone reached 250 million KRW.

The Disney Classic Picture Book Collection was discontinued in 1997 but was reprinted at the end of last year by Gyemongsa, restoring the illustrations and content from the original 1982 edition. After its release, it quickly sold out three times on Gyemongsa’s official mall, attracting consumer interest. It includes many popular titles that are recognizable just by their names, such as Sleeping Beauty, The Jungle Book, The Penguin Who Hates the Cold, and Soup Cooked with Buttons. Currently, it is being sold on Lotte Department Store’s online shopping mall eLotte with a 10% discount coupon applied, priced at 405,000 KRW.

This content was produced with the assistance of AI translation services.