Ministop Holds Discount Event to Celebrate 30th Anniversary of Founding

[Asia Economy Reporter Seungjin Lee] Convenience store Ministop announced on the 27th that it will conduct various year-round promotions throughout this year to celebrate its 30th anniversary.

To commemorate its 30th anniversary, Ministop has prepared discount events as a token of gratitude to customers who have given unwavering support. From the 28th to the 30th of every month, Ministop will hold various discount events on its representative products such as chicken, soft cream, lunch boxes, and private brand (PB) products. This year, two large-scale appreciation discount events and various prize giveaways will also be introduced.

For the March event, from the 28th to the 30th, Ministop will offer discounts on three types of its signature dessert product, the soft cream cone. The eligible products are Soft Cream Milk, Belgian Choco Gallery, and Mix Belgian Choco Gallery, all available at a 30% discounted price.

In addition, three Ministop PB instant products?‘Yukjeup Mandu’ (juicy dumplings), ‘Crispy Roasted Gim 9-pack’ (roasted seaweed grilled once with sesame and perilla oil for a richer flavor), and ‘Baekmi Chaljin Bap 3-pack’ (glutinous rice cooked under high temperature and pressure for a chewy texture)?will also be available at up to 30% off.

Meanwhile, Ministop, which launched under the banner of a 'combo store' combining convenience stores and fast food, celebrated its 30th anniversary this year since opening its first store in Mokdong in November 1990. Ministop was the first in the industry to introduce instant food products such as iced coffee with ice cubes (2000), jumbo chicken fried on-site (2008), and soft cream freshly extracted from machines (2010).

In 2016, Ministop introduced a new format store specialized for single-person households with an area of 83㎡ (25 pyeong) or more. Reflecting the expanded store space, the store increased food product shelves for lunch boxes, desserts, and beverages, and created rest areas to provide a comfortable dining environment for single-person customers.

Park Seongsu, head of Ministop’s Product Strategy Department, said, “This event was planned as a way to repay customers who have supported Ministop’s growth over the long 30 years,” and added, “Various discount events are prepared throughout this year to celebrate the 30th anniversary, so please look forward to them.”

This content was produced with the assistance of AI translation services.